Realtors Guide for 2016: Don’t overlook these important Factors

Posted by YDW on Apr 15, 2016 in Real Estate Marketing

If part of your plans for the year 2016 as a Real Estate Marketer is to be productive, then you need to read this “Realtors Guide for 2016”.

Whether you are a beginner or a professional Real Estate Marketer, you need to prepare yourself very well so that 2016 can be a fulfilling year to you. You will agree with me that the real estate industry is growing very rapidly and many people are joining the profession every day. The existing Real Estate Marketers are learning new strategies to improve their marketing, and the new ones are also making every attempt to be successful in the industry. No wonder every Real Estate Marketer’s resolution for the New Year is to be more effective.

This guide will cover whatever information you need to be more effective in Real Estate Marketing in 2016.

We will begin by focusing attention on local search engine optimization and its role in real estate business.

The aim of every business is to rank high in search engine. I am sure you know why businesses invest their time and resources on search engine optimization. The major reason is because search engines, for example Google, Bing, and Yahoo, are the major source of traffic to websites. Not only do they bring huge traffic to your website, they bring targeted visitors who are likely to complete a task.

Since you already know the importance of SEO in real estate business, the next thing to know is how to be on track to rank high in search engines.

To be honest, ranking high in search engines is not an easy task, especially with numerous real estate websites competing for the first pages. However, with the right techniques, you can beat the crowd and top the search results. This big dream only comes to reality with a lot of dedication and investment. If you are conversant with the search market, you will notice that search engine optimization is a highly sought skill.

There are many strategies that can help you rank your Real Estate website high in search engines. Discussed below are the white hat SEO techniques that work.

Your website URL

This is the beginning of SEO. It will do you a whole lot of good if you are just about to register your domain name. The name you chose for your real estate website is very important. A better name should be specific and not generic. What do I mean by “specific”? For instance, you can include your region name in the URL to make it easy for local searchers to locate your business. For example, I can select “Houstontrustedrealtors.com” instead of “trustedrealtors.com”. Assuming I have a website like this, the region name “Houston” makes it possible for searches in Houston to find my websites easily.

Keyword research and competition analysis

After your website URL, the next important thing is keyword research and competition analysis. Don’t be panic that people are too many in real estate business. In fact, you should just be more focus on what you want to achieve. At this stage you need to do some keyword research. Find keywords that best describe your real estate website and do the competition analysis. If you have been ignoring some targeted keywords in the past due to low search volume, you need to start using them now. The industry is large and people are many in the business. However, local SEO should be your main focus. Conduct your research and get keywords that people use to search for real estate in your region. Don’t make the mistake of choosing keywords with huge search volume and high competition. Get those that have low search volume and low competition, combine one or two keywords and use it to develop your SEO.

What can I do with the keyword?

First thing first, keywords are the terms used to search for something in search engine. Since you have done your research and you have those keywords ready, the next thing is to use the keywords for your search engine optimization. Keywords can be used in two way; in building contents (articles), and backlink.

SEO article is one of the major techniques that help websites rank high in search engine. With your keywords ready, you can write articles around them and post them on your real estate website. Note that ranking may not be immediate. It may take some time before your webpages started ranking high in searches. Share as many as possible informative contents continuously and your chance of ranking high will be high.

Secondly, you need to build quality backlink with your keywords. Backlinks expose your website and improve your local search ranking. In 2016, make sure you do everything professionally. Don’t build backlinks in the wrong sites. Look for websites that share something in common with you and add meaningful contribution there. Do it continuously and you will be glad you did.

There are many tools available online that will help you find the best keywords for your real estate business in 2016. You can use the Google keyword planner, or find other tools.

Do your website on-page optimization

It is possible that your website structure is not search engine friendly. In this case you need to do your on-page SEO. This method is a little bit tactical anyway.

There are many things you need to add your real estate website – your business name, phone number, and address. You should also add your city and town name in the Meta descriptions, title tags, and in every contents that you published in your site.

Another thing you should consider is the platform you choose for your website. the best platforms are those that make use of Schema markup, as they enable search engine bot to crawl and index your website.

Again, your real estate website should have an XML sitemap. Sitemap helps crawlers find all your listings, craw them and index them appropriately.

Don’t take your local SEO for granted

Local SEO helps you target your business region. For businesses like real estate, local SEO play a vital role. It would be a waste effort if after investing your resources and energy on SEO, only to see that your visitors are from other country. So make sure you optimize your real estate website for local search. Create a local profile on Bing, Google, Zillow, Yahoo, and Realtor. Find more ideas on using Local Seo for Realtors in our guide

Make your real estate website mobile friendly

Mobile devices have really changed the whole internet experience. In fact, it is the fastest way to browse the web. If you want to move in the positive direction in 2016, make sure you test your website on mobile devices and fix any issues that you find. Real estate websites usually display slower than other websites, but make sure yours is not super slow. Check that the website features displays completely on mobile devices so that mobile visitors can navigate easily and discover what you have in stock.

What other thing do you need to take care of in 2016? Well, marketing is also important, therefore you need to include it in your plan.

With the information provided in this article, you should be able to top search results within the next few weeks. Having taking care of SEO, your real estate website is on the way to the top. Be sociable, share this great information with your friends.