Give away free information = Gain Reputation and Leads
Gain Reputation and Leads by Giving Away Compelling Content
To make sure your Real Estate website attracts targeted visitors and to increase your odds of obtaining their contact information, turning them into leads, you’re going to have to give something away for free. You don’t need a fancy marketing survey to tell you that people love getting free stuff! Give the public something compelling, useful and free, and they will keep coming back for more.
The simplest thing you can give away on your website is knowledge and advice. Start a blog on your website and create Real Estate related posts with fun and informative topics that are useful to buyers and sellers. You can even have sponsored guest posts by mortgage lenders, inspectors or any other vendor you do business with. If you can’t think of content on your own, there are plenty of good (and cheap) freelance sites out there for you to purchase custom content for your blog or website. Make sure to enrich your blog with social media and bookmarking links that will drive even more traffic to your site. Allowing for an e-mail subscription feature will also give you access to your visitors e-mail address as well.
If you have, or can purchase, some great writing skills then you might also consider creating some longer professional reports, guides or e-books that you can give away as well. In order to get this premium content, have users fill out a brief questionnaire and contact information sheet. Now you will have their contact information and a little information about their upcoming buying or selling needs. The reports, guides and e-books don’t have to be particularly long but they should be unique, high quality and error-free. Write about the current market, home staging, negotiations, or current home trends.
If your website is hyper-local (devoted to a certain part of town and thereby generating lots of geographically focused leads) then you can also provide property searches and market analysis. For property searches you can allow a user to search once or twice for “free” but then eventually have the site prompt them to “register” in order to continue. For a market analysis or a personalized CMA they will provide you with more information and consent to getting their personalized report via e-mail. These options let you gather a lot of information about the client and gain permission for future contact.
Remember, your goal is Gain reputation and Leads and keep people coming back to your website so that your name is top of mind when someone goes to buy or sell a home!
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