How to get your competitors facebook fans – competitive research
Facebook has a huge wealth of visitors, many of which may be your ideal clientele, but how do you make them your fans? There is no making them like you button but just like in the real world, there are things you can do to attract new friends and requisition friends from your competitors if done right. Competitive research is critical to social media success. First of all it is very important to understand that not all fans are created equally. Fans do little to no help if they are not actively engaging with your business. You want to find friends that are socially active for example, regularly commenting, sharing, or liking wall posts. The more your fans are engaging with you the more facebook shows more of your content to potential fans.
How to find your competitions most influential fans?
There are many paid and free competitive research tools available online to help you achieve this goal but for this post we will be focusing on http://www.fanpagekarma.com/ . This tool will allow us to get valuable insights about your facebook page and also your competitions. There is a lot you can do with all of this insight in planning and executing your marketing plan but we will just be covering how to find your competitions most influential fans. You will enter your id or fan page name and sign into a free account with your facebook account. Then you will be taken to the dashboard and benchmarking tab. Again there is a lot of valuable information here that you can do a lot with but for this post we will be selecting the insights tab from the top navigation bar. Here you can enter the name or ID of a fan page that you want to get insights about. After you have added the sights you wish to work with you can select that page from the “my dashboard” section. Then scroll down to “Detailed Analytics” and select influencers from the tab bar.
Below you will be shown who the biggest influencers of the page are. These are the fans that matter. These are the fans that are liking, sharing and commenting on post. One of these fans can be worth more than 100 normal fans and that is where we will focus.
Dig a little deeper
We can select individual influencer and see what they have been doing. This is a critical step to getting your competitors fans to fallow your page. You need to note their interest and what they are sharing.
Do they only share your competitor’s posts that are images? Videos? Links? Questions? Offers? Etc?
This information is so important for the next step. competitive research allows you to gain the upper hand.
Making friends
You may have heard the old saying. You only get one chance to make a good impression. Well that saying has been around so long because it holds water. If you start spamming those influencers they can not only, not like your page but they can start a stream of negative public relations and as they are influencers they can influence others to dislike your page. To get on the good side of these influencers you need to be liking their post, commenting on what they like and sharing information that they would be interested in. If this influencer absolutely loves inspiring pictures and shares them to their friends etc. then it is a good idea when you have an inspiring picture ready to post you can share it with this and other influencers that enjoy inspiring pictures. Other influencers might be couponing experts. Their Achilles heel is probably the next big deal. Offering them something they are looking for or even just a deal that’s so good it is hard to pass up could be enough to get them fallowing your page.
Closing
Data can be a marketer’s best friend or worst enemy. Data is of no use unless you understand the qualitative and quantitative methodology to employ to gain insight by proper interpretation and analysis of the data. If you understand your competitor’s marketing strategies such as their social media schedule and tactics, like what days they make the most post, you can be sure to post related content that day so as their fans show interest in the their related post, facebook will likely share with them your related post as it may be of interest to them.
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