How to get your competitors facebook fans – competitive research
Facebook has a huge wealth of visitors, many of which may be your ideal clientele, but how do you make them your fans? There is no making them like you button but just like in the real world, there are things you can do to attract new friends and requisition friends from your competitors if done right. Competitive research is critical to social media success. First of all it is very important to understand that not all fans are created equally. Fans do little to no help if they are not actively engaging with your business. You want to find friends that are socially active for example, regularly commenting, sharing, or liking wall posts. The more your fans are engaging with you the more facebook shows more of your content to potential fans. How to find your competitions most influential fans? There are many paid and free competitive research tools available online to help you achieve this goal but for this post we will be focusing on http://www.fanpagekarma.com/ . This tool will allow us to get valuable insights about your facebook page and also your competitions. There is a lot you can do with all of this insight in planning and executing your marketing plan but we will just be covering how to find your competitions most influential fans. You will enter your id or fan page name and sign into a free account with your facebook account. Then you will be taken to the dashboard and benchmarking tab. Again there is a lot of valuable information here that you can do a lot with but for this post we will be selecting the insights tab from the top navigation bar. Here you can enter the name or ID of a fan page that you want to get insights about. After you have added the sights you wish to work with you can select that page from the “my dashboard” section. Then scroll down to “Detailed Analytics” and select influencers from the tab bar. Below you will be shown who the biggest influencers of the page are. These are the fans that matter. These are the fans that are liking, sharing and commenting on post. One of these fans can be worth more than 100 normal fans and that is where we will focus. Dig a little deeper We can select individual influencer and see what they have been doing. This is a critical step to getting your competitors fans to fallow your page. You need to note their interest and what they are sharing. Do they only share your competitor’s posts that are images? Videos? Links? Questions? Offers? Etc? This information is so important for the next step. competitive research allows you to gain the upper hand. Making friends You may have heard the old saying. You only get one chance to make a good impression. Well that...
Read More »
Recent Comments