California Wellness Institute Marketing
Your Design World has had the honor over the keys to work with countless California Wellness Institute businesses. Everything from medical Spa
California Wellness Institute
treatments that offer StemCell or PRP to nail salons. Having a development that can not just make a good looking website but one that can get leads and help brand your business as an authority critical to your success. We create everything from strong marketing websites that capture leads down to Point of Sale website applications that handle booking, inventory, accounting, and client retention. California Wellness providers have a lot of competition and businesses that find success know what sets them apart. Every time you hear that a client couldn’t figure out how to book online there were probably a dozen clients that were there to schedule and went to your competitor. Streamlined booking, lead capture and client retention can make or break a California wellness business. a good website is not the end all be all. Real Success relies on knowing your business and providing something unique. Your website, Printed material, and marketing should all leverage your differentiators and work together to get the results you are looking for.
Have you found wellness in your wellness business?
Sometimes practitioners are so focused on offering healing services to their clients they forget about their own wellness. If you are going full force with no end in sight, you may need to work smarter and not harder. Getting the basics done first and having a strong foundation is the best way to grow. We offer a variety of consulting services to help you find you why? Why are you in business? just a hint, Money is the wrong answer. Start with your why. Your Core Focus and what you do differently will be your driving force to success to empower employees, build your brand and find the success you are looking for. A website should be so much more than just a URL and a place to be found online. Your website should be your brand ambassador. Your website should provide the kind of information that is invaluable to your clients and make them want your services before they even walk in the door. Your clients may not even know all that you have to offer. Having systems in place that provide your existing client’s incentives to come back or tell their friends. Having content provided in an easy to follow may to help answer questions, provide more in-depth information and capture potential clients. We have worked with clients all over the world and the biggest mistake our competitors do is provide a cookie-cutter solution to unique and diverse businesses. If you provide services ranging from $10,000 and up and want to use the same marketing as a small salon that provides $20-80 services, you may need to rethink your business.
One thing we hear more than anything is, “we paid so much for our website and we never get any leads from it”. This can be because of so many factors. As mentioned already if you do not have a core focus or you want to spend $100 and get $10,000 clients than you may have unrealistic goals that not even our business would be able to help you with. If you have a saturated market and you do not have a differentiator or your focus is on so many different things the best website in the world may not help you get to were you want to be. What is so much for your website anyways? If you are the master in your field and have strong writing skills you could be better at marketing your business and your free self-build website can out preform $100,000 websites. A good development team will now microformats, ADA compliance, designing for your clients and how to design the architecture of your website to get your ideal clients readying and providing their information to learn more and eventually become a die-hard client. Even if your services are not right for the site visitor it should be compelling enough or relatable enough that they want to share it to others they know that your services would solve a problem they are having or improve their lives.
If you would like to know more or get a free consultation to see if your design world is right for you please fill out the form below or call us directly. Thank you so much for reading, and I hope we were able to help provide you the information to make an informed decision when deciding how to get your business online.
