Posts made in April, 2016

Realtors Guide for 2016: Don’t overlook these important Factors

Posted by YDW on Apr 15, 2016 in Real Estate Marketing

If part of your plans for the year 2016 as a Real Estate Marketer is to be productive, then you need to read this “Realtors Guide for 2016”. Whether you are a beginner or a professional Real Estate Marketer, you need to prepare yourself very well so that 2016 can be a fulfilling year to you. You will agree with me that the real estate industry is growing very rapidly and many people are joining the profession every day. The existing Real Estate Marketers are learning new strategies to improve their marketing, and the new ones are also making every attempt to be successful in the industry. No wonder every Real Estate Marketer’s resolution for the New Year is to be more effective. This guide will cover whatever information you need to be more effective in Real Estate Marketing in 2016. We will begin by focusing attention on local search engine optimization and its role in real estate business. The aim of every business is to rank high in search engine. I am sure you know why businesses invest their time and resources on search engine optimization. The major reason is because search engines, for example Google, Bing, and Yahoo, are the major source of traffic to websites. Not only do they bring huge traffic to your website, they bring targeted visitors who are likely to complete a task. Since you already know the importance of SEO in real estate business, the next thing to know is how to be on track to rank high in search engines. To be honest, ranking high in search engines is not an easy task, especially with numerous real estate websites competing for the first pages. However, with the right techniques, you can beat the crowd and top the search results. This big dream only comes to reality with a lot of dedication and investment. If you are conversant with the search market, you will notice that search engine optimization is a highly sought skill. There are many strategies that can help you rank your Real Estate website high in search engines. Discussed below are the white hat SEO techniques that work. Your website URL This is the beginning of SEO. It will do you a whole lot of good if you are just about to register your domain name. The name you chose for your real estate website is very important. A better name should be specific and not generic. What do I mean by “specific”? For instance, you can include your region name in the URL to make it easy for local searchers to locate your business. For example, I can select “Houstontrustedrealtors.com” instead of “trustedrealtors.com”. Assuming I have a website like this, the region name “Houston” makes it possible for searches in Houston to find my websites easily. Keyword research and competition analysis After your website URL, the next important thing is keyword research and...